~ New interactive value added service will bring matrimony on to TV screens~

New Delhi, July 22, 2008: dishtv, India’s No. 1 direct-to-home company and part of the biggest media conglomerate, Zee group, will launch a new interactive service on its platform called “Shaadi Active” in collaboration with the world’s largest matrimonial service provider, Shaadi.com. The initiative is yet another move from the market leader to ensure wholesome entertainment by understanding the specific needs of its vast subscriber base of 3.5 m, spread across the length and breadth of the country.

Through dishtv’s ‘Shaadi Active’ service, marriage prospects and their parents will be able to search for eligible bride / groom of their choice from amongst millions of profiles listed on Shaadi.com. Subscribers can define the parameters of selection and search by the criteria of age, community, caste, profession etc. Based on these criteria, Shaadi.com profiles will be displayed on the TV screen and the subscriber can then choose the profile of his choice and contact him / her. To ensure novelty, every single day, the profiles will be refreshed on a daily basis.

Talking about the new initiative, Vibhas Mehta, Business Head – Shaadi.com said, “Through this tie-up we are delighted to extend our superior matchmaking experience to dishtv subscribers. This partnership is of great value to us, since it makes Shaadi.com’s matrimonial service available to the largest DTH user base in the country. Shaadi.com offers the widest choice in terms of eligible profiles; we have over 10 million members to choose from, and more than a million matches to our credit. Being an online service, we were looking at various mediums to capture a larger audience; with the launch of Shaadi Active, our services will now reach a wider user base through dishtv, without any need to log on to the Internet.”

Some say marriages are made in heaven…with this tie-up between dishtv and Shaadi.com, marriages will now be made through the television screen.


About Shaadi.com
Shaadi.com, one of India’s best known Internet brands and the world’s largest matrimonial service was founded by Anupam Mittal promoted People Group in 1997 with one simple objective – to provide a superior matchmaking experience to Indians all over the world. Since then the company has created a world-renowned service that has touched the lives of millions of people all over the world and is proud to have made almost 8,15,026 matches till date.

Shaadi.com celebrated its 10th Anniversary in 2007, and is proud to have been adjudged the ‘Most User Friendly Website’ by Juxt Consult as well as the ‘Best Designed Matrimonial Website’ by PC World Web Awards in 2007 & 2008. In September 2007 Business Today recognized the company as one of the Top 10 Marketers in the country. The company was also felicitated at the WEB18 ‘Genius of the Web’ Awards, as the best E-Commerce site (Matrimony). Shaadi.com Centres – the offline version of Shaadi.com – too won accolades by being named as the ‘Franchisor of the Year’ for the third consecutive year, in 2007. Shaadi.com is also the first Indian portal to be ISO 9001:2000, TRUST-e and VeriSign certified. The In addition it has been ranked “The most visited matrimonial website in India” by Ranking.com.


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